⏤ How We Work

Two tracks. One standard. No ambiguity about what happens next.

Whether you're building from scratch or scaling what you've built — here's exactly how we work.

Track 01 — Build

For idea-stage founders

You have the insight. The domain expertise. The conviction. We build the company around it — product, brand, structure, and go-to-market — in weeks not years.

  1. 01Week 0

    Application

    You submit a short form. No pitch deck, no warm intro. We screen for real insight, credibility in your space, and conviction. You hear back within 5 business days either way.

  2. 02Week 1

    Onboarding & Alignment

    We get on a call. We go deep on the idea, the market, and fit. You meet the team. Term sheet signed. 90-day roadmap drafted.

  3. 03Week 1–2

    Concept & Validation

    Positioning, business model, product direction. We pressure-test everything against the real market before building a single line of code.

    Deliverables
    • Brand identity
    • Business model
    • Product spec
  4. 04Week 2–6

    Build

    We build. Product, marketing site, investor materials. You stay involved at every decision point without being in the weeds.

    Deliverables
    • Production MVP
    • Marketing site
    • Investor materials
  5. 05Week 6+

    Launch & Beyond

    Public launch, first growth experiments, seed round preparation. We stay as your co-founding partner through the raise and beyond.

    Deliverables
    • Public launch
    • Seed-ready data room
    • Ongoing partnership

Not sure which track fits? Apply anyway — we'll tell you.

Apply →